Goran Tomičić
Digital Product Designer
A Croatia based Designer — combining strategy and craft to guide user-focused digital products from idea, through launch, and beyond.
Selected work, 2014—2025
Discreet, iOS App
Product design and branding for a privacy-focused note-taking app. Available in the App Store.
Boring Icons
Custom icon system designed for modern digital interfaces, focused on clarity and functional consistency. In active development.
Machine Learning Apps
Product design and design systems for ML monitoring platforms, designed for ML teams to track model performance and training.
Enterprise IAM Platform
Product design and branding for an enterprise identity and access management platform, designed to secure authentication and authorization across business applications.
Insurance Software Platform
Product design and branding for a B2B insurance management platform, designed to streamline policy administration and claims processing for insurance companies.
No public case studies available, apologies. We’ll need to get to know each other a bit better for me to share some of my design war stories. I’m just a bit old-fashioned.
About me
Hi, I'm Goran.
I'm a product designer who thrives in the messy, ambiguous early stages of product development — where strategy, user needs, and business goals need to find their balance. That's where thoughtful design can make the biggest impact.
Over the years, I’ve worked in startups, agencies, and enterprise environments. That range taught me to adapt quickly, lead confidently, and think both big-picture and down to the pixel. Whether it’s building design systems, validating early concepts, or aligning teams around a shared vision, I focus on creating lasting value — not just good-looking screens.
I collaborate best with teams that value curiosity, clear thinking, and honest communication. I’m also deeply invested in creating design processes that scale, especially in fast-moving or growing teams.
In addition to my core design work, I contribute to running Tamna Strana (aka Darkside) - a small product design studio where we help clients bring their digital product ideas to life — from early strategy through to delivery and growth.
When I’m not designing, I’m probably organizing my vinyl collection, exploring new tools, or building small side projects just to see what breaks.
What I do
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1
End-2-End Product Design
Designing products that solve real problems and drives results.
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2
Design Systems
Creating scalable systems that drive consistency and speed across teams.
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3
Design & Product Leadership
Guiding individuals and design teams to deliver strategic impact.
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4
AI-Enhanced Design Process
Leveraging AI and technical skills to streamline workflows and make better decisions.
Let's talk
Open to meaningful project collaborations and senior-level full-time opportunities. Always up for a good design conversation with anyone passionate about building great products.