Goran Tomičić
Senior Product Designer • Zagreb, Croatia
Over a decade in product design, end to end — from the first ambiguous brief to the shipped thing. Startups, agencies, enterprise. Direction, systems, detail.
I push into AI through research and code, not just workflows. It accelerates a lot. What it doesn't replace is judgment — knowing what should cohere, and whether it will hold when real teams depend on it.
Selected Work
TradeLocker · Design Systems
Built for Whoever Builds Next
TradeLocker · Platform Tooling
The Broker Configures Itself
Independent · iOS App
Redesigning Discreet Notes
Custom icon system for modern digital interfaces
Boring Icons
Product design and design systems for ML monitoring platforms
Machine Learning Apps
Identity and access management for business applications
Enterprise IAM Platform
B2B insurance management for policy administration
Insurance Software Platform
About Me
Over the years, I've worked in startups, agencies, and enterprise environments. That range taught me to adapt quickly, lead confidently, and think both big-picture and down to the pixel. Whether it's building design systems, validating early concepts, or aligning teams around a shared vision, I focus on creating lasting value — not just good-looking screens.
I collaborate best with teams that value curiosity, clear thinking, and honest communication. I'm also deeply invested in creating design processes that scale, especially in fast-moving or growing teams.
In addition to my core design work, I contribute to running Tamna Strana (aka Darkside) — a small product design studio where we help clients bring their digital product ideas to life — from early strategy through to delivery and growth.
When I'm not designing, I'm probably organizing my vinyl collection, exploring new tools, or building small side projects just to see what breaks.
Experience, 2014–now
End-to-end product design across the trading platform — flows, interface, and the decisions underneath them.
Rebuilt the design system from scratch: two-tier token architecture, and a governance model built with a dedicated design system engineer so contribution, review, and release have an actual path. Structured Figma so AI generation produces accurate code without Code Connect.
Currently leading design on the new B2B back-office — the tooling brokerages use to run on our infrastructure.
Contribute to roadmap prioritisation and run discovery on larger product areas. Continuous platform improvements through research and regular audits.
Description coming soon.
Player vertical — the account journeys that run from acquisition and registration through activation, payments, and personalisation. Different markets, scalable experiences through web and native apps.
Supported market launches in Brazil and Bulgaria, and regulatory changes for Napoleon in Belgium. Each market arrives with its own compliance rules, verification requirements, and payment landscape, so the same journey has to hold its logic while changing its shape.
Owned the proposal and redesign of account registration across markets, improving completion through to verified accounts. Redesigned the payments experience across web, mobile web, and native apps.
Worked on building experimentation into how designers operate — testing decisions rather than defending them, at a scale where that wasn't the default.
Ran research that identified developers and engineering managers as a buyer audience, not just an implementation detail — the people who evaluate an SDK and decide whether it survives the trial. That reframing changed what we built: developer-focused site content, rebuilt documentation, and the Developer Hub, the platform clients use to manage their integrations.
Worked with marketing to follow it through the acquisition funnel, reworking messaging and touchpoints across the journey to match the audience actually making the decision.
Designed internal tooling for ML operations — model repository, training process trackers, and evaluation tools for computer vision models. Interfaces for people reasoning about model behaviour, where the hard part is making uncertainty legible.
Rebuilt the design system for the brand refresh and reworked component interaction patterns.
Mentored designers on product discovery and working inside multidisciplinary teams.
Venture building studio work — designing and building MVPs to test whether a product deserved to exist, for clients including Volkswagen Group and Porsche Consulting.
Part of a small dedicated product team on Cito through its initial launch, and on Urbify from bare concept. Urbify now operates delivery logistics across Germany and Austria.
On these products I did the whole span: feature and product discovery, branding, design, hands-on implementation, and performance tracking after launch. Web apps, native apps, design systems, marketing sites — whatever the validation required.
Short cycles in unfamiliar domains, with product-market fit as the actual deliverable.
Description coming soon.
Description coming soon.
Let's talk
Open to meaningful project collaborations and senior-level full-time opportunities. Always up for a good design conversation with anyone passionate about building great products.